FedEx report emphasizes consumers’ preference for free shipping
For years, free shipping was a bonus—a perk that retailers used to entice customers. Now, it’s a non-negotiable. According to a new FedEx report, more than 80% of consumers prioritize free shipping, and 76% say it influences where they shop. But while customers expect it, free shipping is anything but free. Someone is footing the bill. The question … Read more