At GroceryShop, Bazaarvoice, the platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, announced Bazaarvoice Vibe – a comprehensive solution designed to help marketers source, amplify and optimise user- and creator-generated content across all channels, all from one place. Global general availability begins 1 November.
“Bazaarvoice Vibe makes it easy for brands to power their UGC and creator campaigns from a single solution. With AI-powered automations, one-click distribution features, and insights to optimize campaign spends across channels, this solution helps brands bridge the gap between social engagement and e-commerce success,” said Colby Smith, Executive Vice President at Bazaarvoice. “What once required multiple RFPs and solutions can now be handled by a single integrated solution.”
Bazaarvoice Vibe brings together the power of Creator Marketing, Social Media Marketing, Social Commerce, and Product Sampling into one seamless solution, enabling brands to source, amplify, and optimize compelling community-led, authentic content strategies that drive results from reach to revenue across every consumer touchpoint.
Key Benefits of Bazaarvoice Vibe:
- Accelerated speed and time to market are critical to grow your competitive advantage. Bazaarvoice Vibe offers a single, integrated environment to strategize, execute, and measure brand and product performance across the entire shopper journey.
- Moving beyond estimates with real-time actuals and insights. With robust end-to-end reporting, track real time metrics for every stage in the customer funnel – from social reach to revenue impact – across campaigns, creators, and channels. Bazaarvoice Vibe empowers teams to make informed decisions that drive measurable brand and market growth.
- Scaling business objectives effectively by delivering the right content at the right time across key channels. Bazaarvoice Vibe enhances content performance and conversion metrics, supporting scalable, repeatable and more profitable growth.
- Omnichannel Optimization: In a world where shopping journeys are increasingly non-linear, Bazaarvoice Vibe empowers brands and retailers to optimize content across all channels. From social media to product detail pages (PDPs), this platform ensures that authentic, high-quality content is available wherever consumers are, driving conversions and maximizing reach.
Ananda Chakravarty, VP Research, IDC Retail Insights, Merchandising, Marketing, Analytics, says: “Bazaarvoice Vibe is a revolutionary shift in the content management space. Marketers can access distribution of content through influencers and creators across a vast network of communities all in one place with clear results that shift from estimated to actual metrics.”